Your bottle of Quri Quinoa Peruvian Vodka was not born when the seeds were sown in the rich valley soil, nor when the farmer collected the Quinoa grains high up amongst the glacier capped Peruvian Andes. In fact your bottle was not born in Perú at all, it was born with a spark, which became an eternal flame, that was lit when an American boy found a young Peruvian girl lying on a beach in Brazil.